Matt from Calioh

Matt from Calioh@mattfromcalioh

Coffee is harder than it has to be. I’m trying to fix that.

I founded Calioh Coffee in 2016, opened Calioh Cafe in 2023, and built Blue42OS to solve problems we encounter running coffee businesses.

Free e-book

This is my life's work.

Everything I've learned over the last ten years about opening coffee shops, I'm unlocking. The hope is that more coffee shop operators start off with the right foundations.

I'm giving all of it away so that more coffee operators succeed.

The Definitive Guide to Opening a Coffee Shop

Preview the e-book

Prefer one at a time? Each guide and its free workbook is below, along with wholesale coffee from Calioh and machines, installation and service from SOS Coffee Tech when your shop needs beans and equipment.

Where are you right now?

Opening a coffee shop

Start with the numbers. Everything else depends on the site.

Start hereBlue42 Guide · FreeSite Feasibility AnalysisIs this location a good deal or a bad deal?

Then

  1. Blue42 Guide · FreeEquipment ScheduleCan your equipment handle the volume?
  2. Blue42 Guide · FreeCost DetailWhat will the build-out actually cost?
  3. Blue42 Guide · FreeLaunch & LaborHow much cash do you need on opening day?
  4. Blue42 Guide · FreePro FormaWill this shop make money, and when?
  5. Blue42 ToolsCoffee Shop Opening Decision MatrixAll five in one connected model, with a GO, CAUTION or NO-GO answer.
  6. SOS Coffee TechEquip your shopEspresso machines, grinders, and brewers, installed and serviced.
  7. Calioh CoffeeChoose your coffee supplierFresh-roasted wholesale coffee for your menu.

Running a coffee shop

Know your numbers first. Then fix what they point to.

Start hereBlue42 Guide · FreeManager ScorecardIs your shop getting better or worse?

Then

  1. Blue42 Guide · FreeCash MonitorWill you have cash for payroll?
  2. Blue42 Guide · FreeGoogle Ads & Business ProfileAre your ads bringing in customers or burning money?
  3. Blue42OSDaily checklists and trainingThe work your POS can’t see, verified by your managers.
  4. Calioh CoffeeWholesale coffee for your shopLet us supply your coffee.
  5. Blue42 Operator SupportBusy but not profitable?We find what’s breaking and help your team fix it.

Just here for the coffee?

Calioh CafeVisit Our CaféOur coffee shop in Moorpark, California.252 W. Los Angeles Ave., Unit D · Open daily 7am–5pm
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